Tata Communications and DHL are official partners of MotoGP™, hosting key B2B customers at races every season.
Strategy, Idea Generation, Rights Management, Communications, Design, Market Consultation, Guest Management & Comms, Project Management, Event Production, Measurement With spectator free racing, no VIP hospitality and travel restrictions in place due to COVID-19, both brands faced an unprecedented challenge – how could they maintain personal connections with their most valued global customers and prospects? The solution – customised virtual experiences tailored for specific brand stories and business needs. DHL hosted a series of live MotoGP™ Watch Parties for 90 global VIP customers who could interact in real time with MotoGP™ hosts, riders, logistics specialists, plus enjoy the live-streamed race. In contrast Tata transformed their physical MotoGP™ Tech Tour into a virtual behind the scenes tour for valued prospects & customers. Two different experiences, on two different platforms, telling two different B2B stories. These virtual events have been so successful that local markets are now adopting the same format for future races, to reach more customers. #VirtualB2BExperiences
MOTOGP™ VIRTUAL EVENTS
ENGAGING B2B FANS DURING A PANDEMIC
Find out more about Tata Communications & MotoGP
