BRIGHT INSIGHTS

Our audience insights help us understand your customers better to ensure your brand story is based on fact, not fiction.

13 August, 2025

Gen Z and Gen Alpha aren’t just reshaping how we experience sport, they’re redefining what sport even is

7 July, 2025

See how authenticity, specificity, and community are striking a chord with music fans

26 June, 2025

A look at the cultural impact of a collaboration between Formula 1 and Hollywood

9 May, 2025

Looking at how partnerships are helping connect with high-end consumers in meaningful ways

27 February, 2025

Explore how purpose-driven partnerships drive consumer connection and brand impact.

20 July, 2022

With the season in full swing, how can brands make an impact?

4 August, 2021

With the 2021/22 football season just around the corner, what effect has the pandemic had on football fans?

14 May, 2021

The fastest growing new medium for fans, brands and rights holders.

26 March, 2021

How Formula 1® are winning over a new wave of fans through the use of emerging technologies.

10 January, 2021

Trends and insights reshaping the future of our industry.

If you would like to know more about how our insights can help you.

The Evolution of Sports Partnerships: Winning Gen Z and Gen Alpha