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A new era of partnership marketing is emerging: immersive, human and deeply embedded in culture

Technology is transforming sport at every level, from AI performance tools and VR training to smart stadiums and blockchain ticketing.

Gen Z and Gen Alpha aren’t just reshaping how we experience sport, they’re redefining what sport even is

See how authenticity, specificity, and community are striking a chord with music fans

A look at the cultural impact of a collaboration between Formula 1 and Hollywood

Looking at how partnerships are helping connect with high-end consumers in meaningful ways

Explore how purpose-driven partnerships drive consumer connection and brand impact.

With the season in full swing, how can brands make an impact?

With the 2021/22 football season just around the corner, what effect has the pandemic had on football fans?

The fastest growing new medium for fans, brands and rights holders.