DHL shares Formula E’s vision for a sustainable future through transport and automotive innovation.
Strategy, Idea Generation, Communications, Project Management, Event Production, Measurement As a founding partner of the series, DHL wanted to promote their core values and shared vision, in addition to their own corporate mission to achieve zero emissions by 2050. The US is a key territory for DHL as they seek to gain market share from their strongest competitors. A disruptive campaign offering fully electric zero-emission taxis to New Yorkers was launched at the New York ePrix. A fleet of Nissan Leaf vehicles offered three days of complimentary rides around Manhattan. A world first, the activity was promoted by lifestyle influencers and caught the attention of key media outlets including CNN, Bloomberg, Yahoo Finance, Nismo, Business Wire, NYC Metro and Bullz-Eye.com reaching over 1.9 million people. By taking direct action, DHL demonstrated they are committed to addressing long-term sustainability challenges and driving change through new technologies. #DHLeShuttle
DHL & FORMULA E
THE WORLD’S FIRST E-SHUTTLE SERVICE
Visit DHL InMotion to find out more
