DHL recognise the need to connect with next generation decision makers.
Insights, Strategy, Rights Management, Idea Generation, Integrated Planning, Communications, Market Consultation, Project Management, Measurement, Social & Digital Music is a universal gift and its power to connect with youth audiences is unrivalled in today’s society. At a time when music artists and their fans had endured prolonged disconnection, DHL in partnership with Universal Music Group, Abbey Road Studios and Capitol Studios, created a new platform to help rising stars reach new fans around the globe at speed – DHL FAST-TRACK. Getting fans closer with unforgettable music moments. The programme launched with singer – songwriter Zoe Wees delivering her first-ever virtual concert with songs from the performance cut-to-vinyl at Abbey Road Studios and shipped to lucky fans by DHL. The second artists were R&B-Pop duo Emotional Oranges who performed live from Capitol Studios and fans had the chance to win digital merchandise designed by the duo, delivered by DHL. J-Pop band, Cidergirl, are the latest artist where we created an anime music video for their track Hikosen (Airship) for fans, with signed artwork as giveaways. The programme has reached 100+ million Next Gen music fans across 60+ countries and in doing so positioned DHL as a Next Gen brand. #DHLFastTrack
DHL X UNIVERSAL MUSIC GROUP
NEW MUSIC. DELIVERED TOGETHER.
Visit DHL InMotion to find out more
