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DHL X UNIVERSAL MUSIC GROUP

NEW MUSIC. DELIVERED TOGETHER.

Insights, Strategy, Rights Management, Idea Generation, Integrated Planning, Communications, Market Consultation, Project Management, Measurement, Social & Digital

DHL recognise the need to connect with next generation decision makers.

Music is a universal gift and its power to connect with youth audiences is unrivalled in today’s society. At a time when music artists and their fans have endured prolonged disconnection, DHL in partnership with Universal Music Group, Abbey Road Studios and Capitol Studios, created a new platform to help rising stars reach new fans around the globe at speed – DHL FAST-TRACK.

Getting fans closer with unforgettable music moments.

The three-phase campaign launched with singer – songwriter Zoe Wees delivering her first-ever virtual concert with songs from the performance cut-to-vinyl at Abbey Road Studios and shipped to lucky fans by DHL. The second artists were R&B-Pop duo Emotional Oranges who performed live from Capitol Studios. In a world-first, fans had the chance to experience and win both physical and digital merchandise designed by the duo, delivered by DHL. Artist three is on track to launch in 2022.

Phase one outperformed all benchmarks set, delivering Zoe Wees to 40+ countries around the world reaching 32 million Next Gen music fans.

#DHLFastTrack

Visit DHL InMotion to find out more

VISIT INMOTION