Eden Mill needed a creative and impactful campaign to launch their brand new partnership with the LTA.
Insights, Strategy, Rights Management, Idea Generation, Design, Integrated Planning, Communications, Project Management, Measurement The brand created a new, limited-edition Wildcard Gin infused with Scottish strawberries and raspberries, appealing directly to tennis fans. From launch to activation of their holistic sponsorship rights, they were looking to introduce their brand to a new audience. A fresh and colourful creative made an eye-catching entry across the entire marketing mix. On-the-ground brand activation, effective utilisation of the LTA membership database, engaging social assets and influencer marketing strategies worked together to build the profile of Eden Mill as a serious player. Strong visuals proved popular with guests at tournament, setting Eden Mill apart as a new, modern partner for the LTA. 22.7 million in media reach and almost 2 million followers reached on social.
THE TASTE OF SUMMER WITH EDEN MILL ST ANDREWS
LAUNCHING A NEW PARTNERSHIP WITH THE LTA AND A FRESH ENTRY TO THE GIN MARKET
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