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GLENMORANGIE VIRTUAL LAUNCHES

TASTINGS LIVE STREAMED TO GLOBAL MEDIA

Strategy, Idea Generation, Communications, Design, Integrated Planning, Market Consultation, Project Management, VIP Hospitality Management, Event Production, Measurement

Glenmorangie’s award-winning Private Edition is highly anticipated by media and whisky connoisseurs globally.

The brand was seeking an exciting new way of launching this innovative product to loyal audiences internationally. The challenge was to ensure they all had a chance to taste the product and hear from its creator on the day of its release.

Private Edition 7 launched in 2016, and was one of the first virtual face to face tastings of its kind.

Glenmorangie’s award-winning Head of Whisky Creation was live streamed to events in over 12 countries via Google Hangout and answered live questions from international press and whisky aficionados. Since then these virtual events have  been  optimised year on year with the 10th release being the pinnacle and the most sensorial live streamed tasting of them all.

20+ markets and 1,500+ media and influencers have embraced the virtual nature of these events and the power real time access to the whisky creation team delivers.

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Visit Glenmorangie to find out more

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