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Strategy, Idea Generation, Communications, Design, Production, Market Consultation, Project Management, Community Management, Measurement

Throughout the 2021 Formula 1® season, Castrol wanted to demonstrate how they are integral to the on-track performance of the Alpine F1 team and the A521 car.

Working in close collaboration with the team, Castrol developed a full season-long calendar of streams – from short-form quizzes with the drivers to in-depth interviews with Alpine executives – that were released on digital channels throughout 2021.

Castrol’s unrivalled access to the Alpine F1® team enabled fans to get an unrestricted look at the team and its drivers.

This culminated in a eight-part series entitled ‘Path To Performance’ which followed two-time Formula 1® world champion Fernando Alonso on an all-access exploration of Alpine F1 team’s headquarters in Enstone, Oxfordshire.

Over the course of the 2021 Formula 1® season, over 200 pieces of content featuring Alpine F1® Team were created for key Castrol markets around the world, reaching millions of Castrol customers and Formula 1® fans.


Visit Castrol Motorsports to find out more