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DHL X FORMULA E

EVERY MOVE COUNTS

Insights, Strategy, Rights Management, Idea Generation, Design, Integrated Planning, Communications, Market Consultation, Project Management, Event Production, Measurement, Social & Digital

Raising awareness of our collective responsibility in creating a greener future.

DHL are committing to becoming net zero by 2050. The partnership with sustainable global racing series Formula E provides a storytelling platform to showcase how it is delivering on this ambition. For season 7, our campaign ‘Every Move Counts’ brought people together from across the world to raise awareness that every decision made counts towards a greener future for us all.

A global season-long campaign with real-world impact.

Over the course of the season we planted 400 trees in Valencia, absorbing 10000 kg of CO2. We undertook a global search to find two DHL Visionaries receiving entries from 79 countries. In NYC we beamed drivers and executives from the track to the heart of the city in a world-first 5G 3D hologram experience, using cutting-edge technology to highlight the unparalleled logistics expertise and delivering on DHL’s brand mission of connecting people and improving lives.

DHL authentically showcased how ‘Every Move Counts’ towards a greener future with engagement from over 79 countries and reach in excess of 14m.

#EveryMoveCounts

Visit DHL InMotion to find out more

VISIT INMOTION