Founding partners of the FIM Enel MotoE™ World Cup, Allianz and DHL teamed up to promote e-vehicle innovation.
Insights, Communications Strategy, Idea Generation, Design, Integrated Planning, Project Management, Event Production As first-movers in the sustainability space, both brands were looking for a way to promote their new association with the exciting new series that was still very much in its infancy. Both brands recognized the potential for MotoE to follow in the footsteps of Formula E, promoting technology that could inspire change and have a positive impact globally. An over-arching e-mobility communications strategy was created with a unique storytelling angle for each brand. Press and influencers were then invited to Italy to enjoy an experience like no other; be among the first to ride the high-performance electric motorcycles. Spectacular content was captured and released in a variety of formats, to communicate key messages, debunk myths and shift perceptions of bikers globally. With 8 million impressions across social, DHL & Allianz helped MotoE™ establish its place on the international motorsport calendar and further reinforced their shared vision for a sustainable future. #ExploreWithUs
ALLIANZ X DHL X MOTOE™
A GREEN RUSH FOR MOTORSPORT INFLUENCERS
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