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DHL X FORMULA 1 X BEEN

REIMAGINING TRACKSIDE MATERIALS AS FASHION ACCESSORIES

Strategy, Rights Management, Idea Generation, Integrated Planning, Communications, Content Creation, Project Management, Measurement, Social & Digital

DHL continues to drive Formula 1’s zero-waste initiatives forward.

Positive Fashion and Formula 1 are both close to DHL’s heart. As part of the brand’s broader Group mission to become zero-emissions by 2050, DHL are seeking for opportunities to drive forward zero-waste and circularity initiatives in Formula 1. This in addition to seeking more sustainable transport solutions to help the sport achieve a net-zero carbon footprint by 2030.

The Circuit Collection, hand made from recycled DHL banners from  Formula 1 tracks. 

A capsule collection born from the possibility of giving a new life to DHL F1 advertising banners which are tricky to recycle. Working with circular design specialists, BEEN London, the banners were transformed into one-of-a-kind,  collectible items featured in fashion and motorsport press and sold online. All profits have been donated to Plastic Bank, a social enterprise dedicated to removing plastic from oceans and waterways.

Driving forward the sustainability agenda in Formula 1 and inspiring consumers and fans to act consciously.

#TheCircuitCollection

Visit DHL InMotion to find out more

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