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INFOSYS X ATP TOUR

CHANGING THE GAME FOR TENNIS PLAYERS & FANS

Idea Generation, 3D Design, Integrated Planning, Market Consultation, Project Management, VIP Hospitality Management, Event Production, Measurement

Infosys were seeking a sport that could showcase its transformational capabilities and drive sales.

Tennis was selected due to its high concentration of C-level fans and as a rich source of sporting statistics & data. Through the application of Infosys products & expertise, a next generation tennis technology showcase was born.

An immersive end to end brand experience was created for customers and tennis fans through exciting new technologies.

Using AI, AR, VR and mixed reality, Bright brought to life the role Infosys technology plays in transforming the game of tennis for players, coaches, media and fans. We have toured the experience to more than 20+ tournaments on the ATP Tour and to Infosys business events.

Now in our sixth year, we continue to evolve the experience to ensure it is always at the forefront of innovation.

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Visit Infosys ATP Tour to find out more

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